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Think more about the Why and Less about the How in Social Media
Here are the two most frequently asked questions in my experience in the field of social media marketing: 1. What social media tools should I use? 2. How much time should I spend on social media?...
View ArticleSocial Media for Social Good: How Nonprofits Can Use Social Media Marketing...
Here are the slides from a presentation I did this morning at SAYMedia Salem! Thank you to Kevin Letourneau and the Salem YMCA for setting it up and thanks to all the attendees! Social Media for Social...
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How to Get More Engagement On Your Facebook Page
Many brands and organizations have a big problem on Facebook – getting engagement on their posts. Engagement is absolutely critical to Facebook’s EdgeRank algorithm – the equation that determines...
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5 Ways You Can Expand Your Blog’s Reach Starting Today
photo credit: Scott Beale via photopin cc OK. We need to have a serious sit down discussion about your blog. (NOTE: If you have a wonderful, perfect blog with thousands of regular readers, then this...
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In Defense of Social Media Slacktivism
The word “slacktivism” has surfaced so much of late that I feel the need to write a defense of the much–maligned practice. “Slacktivism” can be loosely defined as sharing a post online, signing an...
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6 Characteristics of Awesome Nonprofit Pins
If your nonprofit doesn’t know about Pinterest, it’s about time it caught up. In terms of adult U.S. Internet users, Pinterest has almost caught up with Twitter! Nonprofits are actively using Pinterest...
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9 Tips for Managing Social Media Burnout by Heather Mansfield
Talk about burnout… I didn’t even have time to write a great blog post for today! So, to announce my vacation next week (YES!!!) I thought I would share with you one of my all-time favorite posts by...
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Multichannel Strategies for Nonprofits [Webinar]
Have you signed up for today’s webinar? It’s hosted by NPO Connect, and I will be discussing ways to use all the communication channels available to nonprofits in a comprehensive and cohesive way. Sign...
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Which Nonprofit Causes Rule Social Media?
Have you ever wondered which nonprofit organizations, causes and issues get the most engagement and exposure on social media? Check out this great infographic by the RAD Campaign and Craig Newmark’s...
View ArticleNonprofits, are you still doubting the power of social media?
Still doubting the power of social media? Check out this neat interactive infographic from Digital Insights. Some of the more mind-blowing findings: 75% of the engagement on a Facebook post happens in...
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